20 Great Kid Friendly Marketing Ideas for Your Restaurant – Part 1
It was not very long ago that the only place that thought about kids were the big fast food chains, and even then limited by offering a small toy with the purchase of a hamburger. These days if you don’t create an amazing experience for the twelve and under demographic you will lose their vote!!! So let’s look at a few ideas to get them on side:
1. Always have a kids menu
Times have changed. These days’ parents are taking their parents along to the best of restaurants, so a children’s menu is essential. This is not to just keep the kids happy, but the parents too. Otherwise the parents will feel that they will be pressured to pay full price for a meal their kids may not enjoy and probably will not finish. It will be no encouragement for them to return. And as we all know only too well these days, the children often have a lot to do with family dining decisions, so meeting their needs is critical.
2. Use name tags
This is easy and fun and it makes the kids feel a bit special. But it is not just about the name tags it is also about using their names. We all enjoy hearing our own name or being addressed by our own name, and our children are no different. Servers should always ask for their names and use it as much as possible. If for any reason they do not want their name tag, the parents will be pleased to take it home.
3. Give them small gifts
We all love presents, and so do our kids! They do not have to be much. Crayons are always a popular favourite. The dollar stores are a favourite as a supplier for these things. They are cheap and there is a large selection. You can get stickers, pencils, books, and heaps of toys. You can put all the toys in a box and they can even choose one. Just make sure they are all totally safe for their age. Lollies are not a great idea as they may not be allowed to have them.
4. Provide Children’s cutlery
This again makes them feel special and it makes the parents feel good that their child is being well cared for and that you value their business.
5. Give free balloons
But only as they leave!! You do not want to be driving all you customers nuts because little Freddie is making heaps of noise or balloons are bursting every now and then. The children also will have something to remember their adventure and you will of course have advertising on them won’t you?? They are easy and inexpensive to order in bulk.
You can access Parts 2 and 3 of these 20 Great Kid Friendly Marketing Ideas for Your Restaurant series of articles below or on this Ezine Articles website.
Ian Macdonald as founder and owner of Macdonald’s Gourmet Burgers combines his passion and knowledge of food, wine and nutrition with savvy business tactics. He is also the MD of a corporate consulting firm that advises on strategic negotiation, dispute resolution and workplace change. Clients are mainly from top 100 corporations. For lots of free resources from their extensive website go to: http://www.MacdonaldsGourmetBurgers.com
This article was compiled with the guidance of Darrell Berg-Smith, CEO, DBS Worldwide Marketing Co., Ltd. For lots of great free low cost marketing resources go to: http://www.darrellberg-smith.com
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Filed under: Restaurant Promotion & Advertising
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