Start a Restaurant

I love to eat out, and I do so more than I probably should. However, I have a very busy lifestyle and I really don’t enjoy cooking. Once a week I go out to lunch with two of my best friends. We meet for an hour or so in order to catch up on things because we all have jobs and families that take up most of our time. This is our one piece of time to really stay in touch with each other and do something for ourselves.

I eat out with friends at least once a week so it does add up to quite a bit of money I spend on this luxury each month. Since I don’t like to cook though I think it is a good investment for me. There are some restaurants that I am known to eat at on a regular basis. When I am in them, I often see familiar faces as the establishment has a large number of regular customers. This is a good sign that they are doing everything right to keep customers happy.

All of these other issues are part of eating out in any restaurant. If I have had two bad experiences in any given location, then I don’t return. I am sure many other people aren’t going back either. Hopefully the owner of the restaurant will implement necessary changes before it is too late. However, I don’t want to waste my money by going there again unless someone I trust tells me that things have significantly improved.

Too many restaurant owners simply don’t understand what it is that attracts me and others to their business. They seem to think if they are great cooks then people should be lined up to get inside. Well, I will tell you that good food is only part of the equation. If I am going to pay the money that I have worked so hard for, I want to have an experience that is wonderful. (more…)

Getting your restaurant out there is vitally important, we know that there is a lot of business to be made from regular returning customers but wouldn’t it be great if someone came to your restaurant because they had just found it on the Internet.

Say a company social secretary was organising a big night out for a works celebration or for a big party outing and as the person who was organising it just did a quick search on a search engine, say “Restaurants in Newcastle” – if you don’t have a website they are not going to find you.

Wait a second – what about if you had your restaurant on a good restaurant directory that was dedicated to your city. Now this is happening – with a new site called Independent Restaurants Newcastle which provides a directory to restaurants and you don’t even need a website to join!

I came across Independent Restaurants Newcastle’s new website recently which takes this concept which also has reviews on restaurants in their local area which means it’s from a perspective of people like you and not a food critic who dines out every night.

One of the things that always attract me to a restaurant is if someone has been there before and recommended it to me – that ultimately means they’ve been there and been happy with the service and more importantly the food.

There are few cities left in the UK with such a range of fine restaurants and cafés that are owned and run by people who live and work in the area. The inspiration behind the independent restaurants Newcastle website is to celebrate and promote the fine tradition of independently owned Restaurants and Cafes that make Newcastle upon Tyne and surrounding areas vibrant with diversity, choice and innovation. (more…)

As a restaurant owner, what is your style to promote your business? How do you sell your business to people who have completely no idea what your restaurant looks like or what kind of food you serve or the quality of service and the overall impression you have for the majority of the customers?

Advertisement!

It’s one word that matters most in the business industry and basing on the word alone, there are many ways how you can create advertising by using each and every means and available tools like the media, the Internet, road signs, mails to customers, menu posters, your public relations skills, flyer distribution on public places and of course, nothing beats the old time word of mouth advertising to promote your restaurant and get noticed.

Advertising doesn’t only depend on the things that you can inform your customers about your restaurant. What else is important is also the reputation of your restaurant. It would count the most when the people who have heard about your restaurant as a great place, serves good food at a valuable cost has to be what your customer should exactly experience, and its much better if you give your customers more than what they have expected to experience at your establishment.

Cleanliness and the over all standing of your restaurant relies on the impression you can make to your customers, especially to the first time visitors. You might want to check your faucets, wash rooms…don’t just focus on the price of the food or the food alone since there are many involving factors which consist in a customers rating for the overall standing of your establishment.

Also, let’s not forget the name that will carry your restaurant’s entire reputation for years to come. There are a lot of restaurants out there but you should not blend in, instead, make sure your establishment stands out. What you can add to the uniqueness of your business establishment is the consistency of how your restaurant operates. It’s not a wise decision to stop a meal or particular service that your customers have already been accustomed to receiving each time they’re at your place. (more…)