Starbucks goes ‘trenta’ on larger iced drinks
Tuesday, January 18th, 2011Seattle, WA, United States (AHN) – Starbucks will begin selling beverages in a larger size this week in selected states.
According to ABC television, the company will start rolling out 31-ounce “trenta” cups for iced drinks on Tuesday in Arizona, Florida, Georgia, Texas and 10 other states, and on Feb.1 in California.
Trenta-sized drinks will be available nationwide by May 3. They will cost 50 cents more than beverages in the soon to be second-largest size, Venti.
Trenta has been available in selected stores for the past few months but the company’s decision to start offering it officially received mixed reactions from coffee drinkers and baristas in online forums.
“It is ridiculous, but there is so much ice in it, it really only has 16 ounces of liquid,” commented a poster named rikkilee.
“We had a post about this months ago when it first came out, and the general consensus was split down the middle between love and hate. I, personally, enjoy having an iced passion tea lemonade that lasts throughout my classes,” said kikkomato.
“It’s strange that this size is being introduced in the middle of winter,” Venti Urnex Latte said, to which a another user replied that the states chosen for the roll-out all have warm weather.
The change follows Starbucks’ announcement in early January that it was removing its name from its iconic logo. The updated green ring around a black and white Siren will be launched in March and is part of the company’s observance of its 40th anniversary.
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