Start a Restaurant

Menu printing is an essential part of your restaurant marketing strategy, but it does not end there. No advertising campaign is effective unless it reaches the consumer via a reliable delivery method. This is where menu direct mailing comes in. Follow these quick and easy tips for direct mailing restaurant menus and flyers to ensure your menu direct mail strategy runs smoothly and effectively.

1. Make sure you know exactly which customers are in your delivery zone. Deliver menus directly to all customers in your delivery zone and don’t give any out to people who are not. Before you set out to direct mail any menus make sure you know exactly which houses you are mailing the menu to. This will make sure you get all potential customers as well as not wasting flyers and time delivering to people outside the delivery area. (more…)

Have you heard the term Coopetition? If not, you’ll hear it soon. It is causing quite a stir in the marketing circles.

So in case that you are not familiar with the term, let’s start by defining coopetition. If we check Wikipedia, we find the following definition:

“Coopetition or Co-opetition is a neologism coined to describe cooperative competition. Co-opetition occurs when companies work together for parts of their business where they do not believe they have competitive advantage, and where they believe they can share common costs. For instance, the cooperation between Peugeot and Toyota on shared components for a new city car for Europe in 2005. In this case, companies will save money on shared costs, while remaining fiercely competitive in other areas. For co-opetition to work, companies need to very clearly define where they are working together, and where they are competing.” (more…)