McDonald’s fish sandwiches in Europe to have blue eco-label
Wednesday, June 22nd, 2011Paris, France (AHN) – McDonald’s in Europe said on Wednesday that beginning October its fish sandwiches sold across the continent will have a blue-eco label.
The label, which will be on the wrapper of the fast food chain’s Filet-o-Fish sandwiches, will be issued by the Marine Stewardship Council. The council, a nonprofit organization, certifies if the fish used is sustainable.
The council was established in 1995 by the World Wildlife Fund and Unilever.
McDonald’s serves about 100 million Filet-o-Fish sandwiches yearly in Europe. The item is made of fried white fish, tartar sauces and cheese on a bun.
Besides it Filet-o-Fish sandwiches, McDonald’s coffee in Europe has a certification from the Rainforest Alliance in response to criticisms from green groups which have accused the fast food giant of destructive practices for the food it serves.
The Marine Stewardship Council upheld early this year an objection from the Scottish government to certify the mackerel fishery industry of the Faroes as sustainable. The objection was based on the Faroes unilateral hike of its catch quota in 2010, although the council said that the mackerel fishery industry was managed well.
Recently, largest U.S. supermarket chain Wal-Mart mandated an MSC certification from all its seafood products suppliers or from an equivalent certifying organization for cultured fish. Other major retailers such as Kroger, Costco and Supervalu also required the MSC blue eco-label on their marine products suppliers.
Europeans are fussier than Americans when it comes to the sources of their meals. They insist that foods available at restaurants are environmentally sustainable, while their American counterparts generally accept genetically modified ingredients, a McDonald’s spokeswoman in London pointed out.
McDonald’s operates about 7,000 outlets in 39 European nations.
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