Tips For a Hospitality and Restaurant Business Website
Wednesday, December 19th, 2007Whether you run a restaurant, espresso cafe, hotel, or inn, having a website is becoming an essential part of doing business in the 21st century. Think of a web page as a virtual storefront – another way for your potential customers to discover and interact with your business.
Where to get it
Probably your best bet is to hire a freelancer online. Freelancer’s websites such as RentACoder.com, Elance.com, and iFreeLance.com work like a community job board: post your job (“looking for a web designer to build a web site for our restaurant”), watch the bids roll in, pick somebody whose price is right and whom seems equal to the task, put the money up with the site, and collect your work. The average going rate for a custom site is anywhere form $200 to $1000 dollars.
If you decide to do the design yourself, most web hosting providers include some website building tools to get you started. You don’t need to be a ‘geek’ to get started with building a web page, as today’s tools are usually “what you see is what you get”. If you can use office software, you can build web pages. Many hosts also provide easy-to-use templates, which are like “skeleton pages” that you just drop in and fill with your content.
The only downside of doing it yourself is that good web design is a matter of artistic talent, not technical skill. It’s up to you to decide if you can bring this job home. Visit the websites of other businesses in your industry and compare – can you make it look that good? You can also just put up the basic framework of your site, then hire freelancers for smaller jobs like adding graphics artwork. A common strategy is also to toss out the basic site content without decoration, then hire a designer to go over it and spruce it up. (more…)